A Silicon Valley home does not have one buyer. It has a collection of possible buyers who may value the property for entirely different reasons. One buyer may be drawn to the architecture. Another may prioritize proximity to Apple, Google, Nvidia, Meta, Stanford, or Caltrain. A third may focus on th

In Silicon Valley, staging is often described as the final decorative step before a home reaches the market. That description misses almost everything staging actually does. Professional staging is not simply about making a property attractive. It is a form of market positioning. It helps buyers und

Preparing a Silicon Valley home for sale is not a renovation contest. It is an allocation problem. Every seller begins with a finite amount of time, money, and emotional bandwidth. Every property contains a nearly infinite number of possible improvements. The strategic work is determining which proj