Selling your home? Listing it early as a Coming Soon property gives buyers and their agents a heads up that your home is about to hit the market. The Boyenga Team believes that it no only creates buzz and drives interest with exclusive marketing. More importantly you gain valuable insights before officially launching. Early to list. Early to sell. Only with the Boyenga Team and Compass Coming Soon / Private Exclusive.
Positioned on the Compass homepage and prioritized insearch results, Compass Coming Soon/Private Exclusive listings are the first homes buyers see when they visit www.compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.
private exclusives, explained
Find your price before the whole market is watching
A Compass Private Exclusive markets your home quietly to Compass agents and their buyers first. You get real feedback on price and condition, then decide how and when to go public. We'll tell you honestly when a private launch makes sense for your home and when it doesn't.
launch phases
compass agents*
mls days while private
homes we've sold
how it works
The three-phase launch
Private Exclusive
Your home is shared only inside the Compass network of agents and their buyers. Photos and floor plans stay private and showings are by appointment. The home isn't on the MLS yet, so no MLS days on market add up while we test price and gather feedback.
Coming Soon
The listing goes public on Compass.com and a partner search site, so buyers can see it and line up before the first open house. Whatever the private phase taught us about price or prep is already done.
Full launch
Your home goes live on the MLS and every major home search site, priced with real buyer feedback behind it. This is when open competition does its work.
is it right for you?
When a private launch makes sense
Good fit
- You value privacy: a public profile, tenants in place, or a life change you'd rather not broadcast.
- You want to test a price before it's public and on the record.
- Your home needs a few weeks of prep, and you'd like buyer feedback now.
- Your home is one of a kind, like an Eichler, an estate or a view lot, where the right buyer matters more than the most buyers.
Think twice
- Your home suits the widest pool of buyers, and open competition will set the price.
- You need the fastest possible sale.
- You want every buyer's agent on the MLS to see your home on day one.
We'll walk through both paths with your neighborhood's numbers before you choose.
property nerd note
Compass reports that homes it pre-marketed before going on the MLS closed for 4.6% more on average than homes that went straight to the MLS, based on listings from April 2025 through March 2026. That is Compass's own analysis, and results vary with market conditions and season. Before you pick a path, we'll show you what comparable homes near you actually sold for.
nextgenagents™
How NextGenAgents™ run a private launch
Matched buyers
We put your home in front of Compass agents with active, qualified buyers, plus the buyers already working with our team.
Feedback you can use
We collect feedback after every showing and share it with you, along with inquiries and interest, so price and prep decisions rest on facts.
A clear go-public moment
When the feedback says it's time, we move to Coming Soon and the full launch with pricing, photos and marketing ready to go.
Need to prep first? Compass Concierge can front the cost of eligible home improvements, repaid under the program terms. Buying? Private Exclusives are only visible through Compass agents, so ask us to send the ones that match your search.
Phase photos courtesy of Compass. *Network size and results are Compass's published figures (compass.com/private-exclusives). Compass makes no guarantee of any outcome.
start here
Thinking about a quiet launch?
Get a data-backed value range first. Then we'll map out whether a Private Exclusive, a Coming Soon or a straight-to-MLS launch fits your home.
faq
Compass Private Exclusives: FAQ
What is a Compass Private Exclusive?
It's a home for sale that is marketed only to Compass agents and their buyers before any public advertising. Photos, floor plans and showings stay inside that network until you decide to go public.
Is a private listing allowed under MLS rules?
Yes, with conditions. You sign a form choosing to keep your home off the MLS for now, and it can't be advertised to the public during the private phase. Once a home is marketed publicly, MLS rules generally require it to be entered within one business day. We handle the paperwork and explain the rules that apply to your home.
Does a seller get less money with fewer buyers looking?
That's the real trade-off. A private phase reaches fewer buyers, but it lets you test price and fix objections before the public launch, when the whole market is watching. For homes that appeal to almost everyone, open competition usually wins. We'll show you the local data for both paths.
Does the private phase add days on market?
No. Your home isn't on the MLS during the private phase, so MLS days on market start at the public launch, and a price change made while private doesn't show up as a price drop on the MLS.
How long does each phase last?
There's no fixed length. We set the timing with you based on buyer feedback, your move plans and the rules for your area.
Can buyers see Private Exclusives?
Only through a Compass agent. If you're house hunting, tell us what you're looking for and we'll send you the Private Exclusives that match.
- Los Altos Real Estate Listings
- Los Altos Hills Real Estate Listings
- Los Gatos Real Estate Listings
- Palo Alto Real Estate Listings
- Menlo Park Real Estate Listings
- Portola Valley Real Estate Listings
- Sunnyvale Real Estate Listings
- San Jose Real Estate Listings
- Mountain View Real Estate Listings
- Santa Clara Real Estate Listings
- Redwood CIty Real Estate Listings
- Saratoga Real Estate Listings
Ask about a private launch for your home
